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Channel: The Toy Book» Magdalene Michalik
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PlayAbility Toys Provides Kids a Special Kind of Play

Adam Small, CEO of Playability Toys Play is one of the essential foundations of development in all children. With toys, kids learn how to socially interact, develop emotional intelligence, define motor...

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COMMENTARY: Back to School Goes Full STEAM Ahead

The back-to-school season usually means the smell of newly sharpened pencils, a new wardrobe, and denial that the precious summer months have come to a close. You’ve probably heard the acronym STEAM...

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COMMENTARY: As Play Gets Smarter, More Toys Come to Life Digitally

It’s official: Smart toys are taking over the toy space. Gone are the days in which kids are content with traditional methods of play. Books, activities, and games are all available for kids on mobile...

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COMMENTARY: Sibling Rivalries Exist in the Toy World, Too

A real-life sibling rivalry exists between Disney’s Frozen Elsa and Anna products—with one sister clearly winning. According to a Wall Street Journal article published last month, Disney marketing...

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